Our vision
- Elevate the sports ecosystem in India.
- Facilitate tech-enabled professional training and provide world-class infrastructure to the masses.
- Include sports education in mainstream academics.
About
Founded to make sport a normal part of everyday life in India, and built centre by centre since 2017.
91 Sporting Co. builds and runs premium multi-sport venues, and partners with schools and universities to bring sport into everyday education. What began as a single five-a-side football arena in 2017 is now a network of ten centres across Bengaluru and Palakkad, Kerala.
Our mission
- Make India truly sports active.
- End sports illiteracy in India.
- Drive well-being through sport.
- Help athletes focus on the process rather than the result.
- Further the scope of sports research.
- Create opportunities and support for sportspersons at every level.
Our values
Honesty and integrity through sport. Embracing sportsmanship.
By the numbers
- 2017 Rahul Menon and a partner open the first five-a-side football arena in Bengaluru.
- 10 Centres now operating, nine across Bengaluru and one in Palakkad, Kerala.
- 15 Sports run across the network, from a first swim lesson to competitive football.
- 100+ Corporate clients using our centres to keep their teams active.
Built, run and filled by us.
Inside 91 Sporting.
Drag to explore. Tap a film to play it with sound.
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The 91 Stories, Ep. 12
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Inside the gym
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Every session counts
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This feeling
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The art of swimming
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Swim Carnival day
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Match cut
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Why sports?
One arena in 2017. A network by 2026.
- Milestone
- Facility
- Programme
- School
- Higher education
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Year 2017
- Milestone Rahul Menon and a partner open the first five-a-side football arena
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Year 2019
- Facility Badminton arena, three courts
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Year 2020
- Facility Badminton arena extended to four courts
- Facility Cricket academy, Thindlu
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Year 2022
- Facility Six-a-side football arena and the RT Nagar multi-sport arena
- Programme VISE launched: Value Integrated Sports Education
- Higher education REVA: B.Sc Sports Science curriculum and faculty
- School Vidya Spoorthi School and Young Scholars Academy adopt VISE
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Year 2023
- Facility Pendleton Park opens: cricket, football, swimming
- Higher education REVA sports education and the Polaris multi-sport centre
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Year 2024
- Facility Multi-sport and wellness centre
- School Tattvā by Orchids International: VISE, in-school and after-school
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Year 2025
- Higher education RV appoints 91 Sporting as sports partner and consultant
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Year 2026
- School Jain Heritage Sports School: sport integrated into academics
- School NPS Jalahalli joins the after-school programme
- Higher education Acharya: BBA Sports Management implementation partner
Where it started.
I wish to see as many Indians as possible being active and healthy. The culture of leading an active lifestyle has multiple benefits, and playing sport is the best way to stay healthy. I feel sport can bring values into life that no classroom or book can teach you.
In 2017, Rahul Menon, fresh from completing a master’s in sports management, teamed up with a friend to launch a five-a-side football arena. Despite a challenging first year, they gained valuable business experience and attracted key investors, Vinay and Keshava, which enabled rapid growth. Rahul expanded into badminton, started a cricket academy, and successfully navigated the pandemic’s impact on sport.
By 2022, the venture had grown into multiple sports, with new facilities and increased investor interest. In 2023, Rahul secured Pendleton Park, and by 2024 the flagship project was well underway. His journey is a testament to resilience and innovation, and he sees this as just the beginning of his achievements in the sports industry.
The people behind the network.
Alan Wilkins
International Sports Broadcaster
Wimbledon, the Masters and the IPL
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Alan Wilkins is a renowned international sports broadcaster known for his commentary across cricket, rugby, golf and tennis. He has been a regular at Wimbledon since 1996, and has hosted ESPN Star Sports' coverage of the Masters from Augusta as well as commentating on Asian Tour events.
In cricket he has made his mark in the Indian Premier League, joining the commentary teams in 2013, 2014 and 2016, and in 2018 hosting 'Kent Cricket Live' on Star Sports. He published his memoir, 'Easier Said Than Done: A Life in Sport', in 2018.
D.N. Prahlad
Advisory Board
Founder and non-executive chairman, Surya Software Systems
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D.N. Prahlad, the founder and non-executive chairman of Surya Software Systems, brings a wealth of experience to our advisory board. He previously served as Senior Vice President at Infosys Technologies, where he played a key role in the company's growth, generating 35% of revenues and 45% of profits. He holds a master's degree from the Indian Institute of Science in Bangalore.
Vinay Mruthyunjaya
Advisor
33 years in audit, governance and corporate restructuring
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Vinay Mruthyunjaya is the founder of Vinay & Keshava LLP, Chartered Accountants, and co-founder of InCorp India, part of the international In.Corp Group. He also co-founded InCorp Restructuring Services LLP, specialising in insolvency law and corporate restructuring. With over 33 years of experience, his expertise spans audits, statutory compliance, corporate governance, strategic growth and taxation.
He has handled major Corporate Insolvency Resolution Processes and liquidation matters, and advises MSMEs in the Pre-Packaged Insolvency Resolution Process. He received the Nadaprabhu Kempegowda Award from the Government of Karnataka for his contributions to social service and sport, and his book on project reports and financing was released by former Prime Minister Dr Manmohan Singh.
He has served on the Finance Committee of the Board of Control for Cricket in India, the International Affairs Committee of the ICAI, as Vice Chairman of the Economic Affairs Committee of FKCCI, and as Treasurer of the Karnataka State Cricket Association.
Soshan Soma
BCCI Umpire and Board Member
KSCA umpire since 2014
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Soshan holds a Bachelor of Engineering degree and has made an impressive mark as a cricket umpire. He has been a dedicated umpire with the Karnataka State Cricket Association since 2014 and holds certification as a Board of Control for Cricket in India umpire. He also serves on the board of directors of a company, offering leadership and strategic guidance to the marketing team.
Ajay Jadhav
Chief Financial Officer
15+ years in accounting, taxation and financial reporting
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Ajay, our Chief Financial Officer, brings over 15 years of experience in accounting, taxation, team management and financial reporting. A B.Com graduate and Chartered Accountant (CA) Inter, he is a seasoned expert in his field, and his knowledge and leadership are central to the organisation's financial health.
Suprabha
VP and Operations Head
Leads day-to-day operations across the centres
Find your sport. Find your people.
Walk in for an hour, sign up for a season, or bring your school or company on board. Every centre is run by us, end to end.